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Pepsi - Global Advert Launch, Madrid

Brief

To stage David Beckham, Beyonce and J. Lo for a worldwide media launch of their commercial in Madrid and create a dynamic impact on the stage to complement the showing of the short film.

Solution

Utilising male Capoeiraists and female dancers, Beyond produced a spectacular choreographed martial arts dance sequence to create a sense of excitement and anticipation for the worldwide premiere of the Pepsi commercial, followed by a smooth transition into a Question and Answer session and interviews with David Beckham, Beyonce and J. Lo.

Result

The artists, David Beckham, Beyonce and J. Lo, were delighted and felt extremely comfortable within the quality of the production. The gathered worldwide media had great picture and story-line opportunities and Pepsi generated the news print inches and the TV airtime coverage in the cutting edge format they required.

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